The Bottom of the Pyramid (BoP)
The bottom of the pyramid is the largest, but also poorest socio-economic group in several societies around the globe. This fact leaves an astonishing 2.5 billion people who live on less than $2.50 a day. The “bottom of the pyramid” model is used mostly by people who are developing new models of doing business focused [...]
maandag augustus 2nd, 2010 in , 2.5 billion, Accessibility, Affordability, Availability, BoP, Bottom of the Pyramid, CSR, developing, driver, Example, iniative, Innovative Entrepreneurs, micro-credit, poverty, responsible, rickshaw, social, society, socio-economic group, Sustainability, unhabitat, urban, Value-Conscious Consumers | Reacties uitgeschakeld
